Fractional CMO

What is a Fractional CMO?

A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.

Businesses enjoy the flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position.

Fractional CMO Responsibilities

• Developing the marketing strategy for both the short-term and long-term.
• Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
• Solving marketing problems that will arise and need to be resolved quickly.
• Leading the marketing department and inspiring team members.
• Hiring new employees and building out your team for success.
• Working with outsourced agencies leaning on their experience.

Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.

In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.

Your Fractional CMO from CMO Exponential works closely with both your business leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.

Why you need a Fractional CMO

A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis.

Reasons a business needs Fractional CMO services:

• Marketing Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader is required in terms of decision-making.
• Marketing Strategy: Your business needs a comprehensive marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in SaaS or private equity.
• Part-time CMO: You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible.
• Experience: You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.

• Reporting & KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused.
• Optimization: You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
• Efficiency: Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
• Go-to-market Strategy: You are a startup or are launching a new product or service for your business. You will need a new marketing plan for the short-term and the next few years. Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.

A Chief Marketing Officer when you need it

Get access to a senior marketing manager when you need it, on your terms. Your on-call CMO can engage with you to build strategic marketing plans, manage your marketing activities and optimise marketing performance. We are not an advertising agency. Rather, we’ll play a pivotal role translating your business objectives into an actionable marketing plan and leverage our network to execute campaigns that deliver results.

Our Fractional CMOs are growth-focused strategic experts. Moreover, profitability in campaigns is crucial to what we understand success with a client to be. This can be done through maximizing the efficiency within your marketing team. Therefore our first 90 days with a client will focus on improving the systems and processes within your marketing department.

This is most effectively done via our weekly reporting on marketing KPIs through a scorecard. We will create this, or improve your current one, as an immediate improvement for your marketing department.

As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.

Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are under-qualified for the role.

By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.

Step 1

Discovery Call

At your convenience, Chief Outsiders will set a time for you to share your unique challenges and opportunities for growth

Step 2

CMO Match

We help match your situation and requirements to one or more fractional CMOs, facilitating your selection to ensure you’ll get the right expertise plus a good cultural fit

Step 3

Statement of Work

We develop a customized statement of work to achieve the desired outcomes with agreed to timeframes and costs

Step 4

Quick Start

Your CMO gets started in days, working month to month, without a long-term commitment

Fractional CMO Services for Business Owners

For some of our clients, a better marketing plan is all they need. Although providing the on-going service of a fractional CMO to organizations is the heart of what we offer, we also provide one-time deliverables to help your business identify the right marketing strategy and figure out what’s needed for implementation.

Fractional CMO for Hire

CMO Engaged

By spending approximately ten hours a week inside your business, your CMO will:

• Translate the CEO & the Board’s vision into marketing campaigns and objectives
• Define the key talent the business needs to reach its goals
• Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
• Report weekly to the CEO and Board on all KPIs mutually defined as important
• Continually innovate ways to reach marketing and sales goals despite roadblocks

£4,595/MONTH

Fractional CMO Guidance

CMO Advisor

After a half-day consult or a 12 week sprint with CMO Engaged, you can bring on a Fractional CMO to advise your team and keep your marketing department on track.

• Sprint planning calls led twice-monthly
• Unlimited email correspondence
• Grow long-term with the least financial risk
• Access to our marketing campaign standard operating procedures (SOPs)
• 6-month minimum commitment

£3,500/MONTH

CMO Half-Day Consultative Strategy Session

CMO Half-Day Consult

Half a day with your business will aim to resolve:

• deep dive into your marketing strategy and provide clear direction on what needs to be improved to reach your goals
• 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your companies needs
• 7-day preparation period via email correspondence
• deliver immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

£1,500/MONTH

Take the first step to success and hire a fractional CMO

Schedule a free 30 minute discovery call at a time that suits you.